Better ROI than Influencers | Are Memes changing the Game?
Influencer marketing has seen rapid growth in India during 2018 with brands collaborating with influencers for small campaigns to long term contracts.
But that’s just what we see from the Top.
Is the hype really worth?
In 90% of the processes, the influencer selection process starts with parameters like :
– Number of followers
– Type of Genre
– Quality of content
And results are measured by Views, Likes and Comments.
90% of the campaigns are executed in this manner.
Ever wondered about what could be the followers perspective towards sponsored post?
Let’s layer it down to how the followers could actually react to sponsored content by influencers:
Possible reactions:
– Curiosity to know the influencer sponsored product closely
– Recall Value for brand
– Smells sponsored content and leaves the space✘
– Notices low creativity ✘
(In some cases brands themselves ruin influencer’s creativity by keeping complete control on the message)
– Low interaction due to Monotonous daily content ✘
– Lack of exclusivity as followers see a sponsored brand in almost every sixth post.✘
With these wounds found in the influencer marketing space.
We all watch memes daily in some or the other way. (FYI you just watched it 2 seconds back)
Memes carry along them the cultural intelligence of the generation and hence carry MASSIVE attention around them.
For the people who spend time on social media, sponsored posts are the last thing they wish to see.
Memes tend to solve the lacking points of using influencers for brand communication and hence are a Game Changer in 2019.
Let’s have a look :
Creativity: There is no bound of creativity while making memes. Basically you can use a small kid’s sarcastic looks to integrate a Meme advertising Agency.
That’s right we just did it right away!
Interaction: There is a whole world of meme pages on every social media platform and we can bet,Ifthere was a scale of monotonous content, Meme pages will be at the lowest possible end.
Exclusivity: Brands are miles away from integrating their product/services with memes to get the message out. Making this attention space a fresh attention space to explore. Read our blog on Memes — “The new attention space for brands”
‘In case you are wondering why we didn’t compare the costing part in the blog,
Memes are a winner in that aspect too!
Have a thought!
Till next time
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