How Hindi Web series are killing it with their Meme Marketing

The entertainment industry in India is taking sharp turns with increasing awareness and internet penetration. The easy accessibility to the internet in India has allowed new platforms to enter the small screen market.

Streaming platforms like Amazon Prime Video and Netflix are the two kingpins of the streaming industry in India but with new players, adaptations are also catching up.

The rapid expansion of the market has started a race to capture most of the market before the competition.

Due to this, streaming platforms are now coming up with sharp strategies and aggressive online and offline marketing campaigns.

The most interesting part of these campaigns is the meme marketing campaigns run by these platforms.

The new age media has embraced the new wave of advertising and they are killing it!

Below are some examples of these hilarious campaigns:

1. Sacred Games

Sacred Games is the top rated Indian web series streaming on Amazon Prime. With the star power of Saif Ali Khan and spectacular acting of Nawaz, Sacred Games is the pioneer in steering the way for quality content producers.

The web series is popular so are the memes based on it.

If the meme on the content looks good then the content automatically becomes appealing to the audience that hasn’t watched the series yet. (You can relate to the above 2 memes even if you haven’t watched sacred games)

These Memes supported the marketing of Netflix, resulting in better retention and engagement.

2. Apaharan

Apaharan is ALT Balaji’s top rated web series. ALT Balaji is a subsidiary of Balaji Telefilms which once ruled the silver screen and now they have evolved and adapted to the internet.

The evolution in their marketing approach can be seen as well. The meme marketing campaign of the web series is unique because of its earthy flavour and language. Rest the magic of meme marketers has done the job for the web series by making the memes viral.

3. Mirzapur

Mirzapur is arguably the second best Indian web series (some may differ) but they surely have hit the nail on the head with their meme marketing campaign.

The unique and descriptive personality of the characters allows the memers to stretch the content’s capabilities into memes.

The characters and their dialogues adapted so well that they became templates of their own.

Great job Memers !

These campaigns show how the correct blend of humour, culture and marketing can give desired results.

4. Kota Factory

TVF’s Kota factory is the current most trending Indian web series. Based on the life of students in Kota, this series addresses some key issues of education and student life in India.

The well-written script and characters instantly connect with the Millenials and the GenZ who somewhere in their life have faced similar situations.

The meme advertising of the series used these insightful moments from the show mixed with the punch of humour to get trending.

The ability to resonate and stay relevant is the key to all communication and memes certainly prove to be the delivering this for these Indian web series.

Memes are the emerging attention space and we @Youngun India are giving this space an Objective driven approach to make them ready for Insightful Advertising along with the potential to reach 100 Million + Youth !

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