Meme Marketing for Brands ? Here are the ABCs….

Today, memes have a specific connotation in our digital environment. What makes memes so special is their way of communicating attitudes, feelings and situations. Because of their popularity, it comes as no surprise that brands want a piece of this pie.

The value of Meme Marketing is phenomenal, but how do you actually make it happen?

A Small Maths equation here (not a difficult one)

Meme Marketing = Meme Creation + Meme Amplification

Meme Creation, This can be done in 2 ways :

(1) Leverage Existing Memes

Memes can have either a long or short life cycle. To effectively use an existing meme, brands have to keep their ear to the ground to know what’s trending or a more fancy word to this is “Moment Marketing”.

You also need to ensure your content is original, actually funny and that you fully understand a meme before using it.

(2) Creating Your Own

This is the most difficult to do, mostly because it’s not a trusted meme template that the general Instagram audience look forward to.

It’s daunting but not impossible. In fact, the benefits of creating your own meme can outweigh existing memes, as long as you play your cards right. You might consider agencies that specialize in Meme Advertising like — Youngun.in

At this point some of you might be like …. What ? create our own Meme ?

Yes ! Absolutely create your own Meme ! Check how Heinz pulled this off

Heinz is a perfect example of meme creation in action.

The condiment brand wanted to increase brand awareness and engagement on its social media.

It worked directly with Memes.com to implement a meme marketing campaign with the goal of earning 1 million impressions.

Heinz cleverly fed into the timeless debate on tomatoes being a fruit or a vegetable.

They asked people to take sides with hashtags and posted graphics saying, “If you had to decide right now if a tomato is a fruit or a vegetable, which would you choose?”

Heinz received over 4 million impressions, which was quadruple their goal.

Now that we know the power of Meme Creation, let’s talk about the second aspect of Meme Marketing that is Meme Amplification

You might actually wonder…

Memes created are not gonna produce results themselves, They need to be seeded into social media to reach the mass audience !

And this is done by the help of Meme Pages which are operated by People who are passionate about creating memes and spreading happiness.

An Army of Meme Pages is activated to make the memes reach the masses on Social Media.

If we are calling Memes a Unit of Culture then these Meme Pages are the catalyst which grows this culture ❤

Are you taking away something valuable from this article ?

You should Call or Whatsapp us at : +91–8467–9952–64

More info at Youngun India– A Meme Advertising Agency