Meme Marketing — The untried new media for Brands

Interactivity is the key to build your Brand’s presence on social media. The instant gratification and the two- way exchange of emotions is the driving force of social media which should be the priority of every brand specifically in 2019 and beyond because the saturation of salesy content over the years has cluttered the medium and people’s perception towards brand communication is changing, they can even skip their breath to press that “skip ad” button.

The demand for Ad Blockers is growing like anything !

Digital marketing discussions have been around SEO, programmatic advertising, Social Media Ads and other technological developments for too long. One may argue that digital marketing and the new media lacks that native and emotional connect.

This is where Meme Marketing (one of the youngest) form of media comes in handy.

What is Meme Marketing ?

Meme Marketing is about packaging your brand message in the form of a Meme and seeding those Memes into Social Media via Meme Pages that have thier own loyal and massive audience. So, Just like we have Influencers in Influencer Marketing, We have Meme Pages in Meme Marketing !

Memes have become a major part of the internet culture. They swarm the feeds on social media everyday and everyone consume memes. They are infact the most consumed form of content on Social Media

However, the Millenials and the Gen Z are much closer to the Meme Culture as compared to the other generations.

With Millenials and Gen Z soon becoming the majority buyers in the country, the connection that they have with memes is something that brands should be capitalizing upon. More importantly these people are experts at dodging and blocking ads. They give brands a hard time to get close to them.

Memes are emerging as the next big thing in Content Marketing, as they retain all the positives of other digital marketing tools and give far more value in terms of emotional connect and brand building.

Better Targeted -

(Niche specific content can be created and their are various genres across Meme Pages just like we have genres in Influencer Marketing)

They are quick and effective

Memes have that power to connect those emotional chords which helps it beat it’s fellow comrades

ROI — Give us 1 Rupee and we get your message out to 10 people, This is the power of Meme Marketing .

Imagine achieving this kind of ROI that too using an entertaining and fresh medium like Memes and without forcibly feeding Ads down people’s throat or collaborating with Influencers whose authenticity is almost lost… thanks to their “More Collab less Content” policy.

Memes can get through the heads of the Gen Z and Millenials. (part of the top of the pyramid). Let’s face it, these people are experts at dodging and blocking ads. They give brands a hard time with their half information and arguments to brand communication. Memes are the best way to get to them since it is a medium of their own.

However, it is new and growing. The teething years ought to be difficult for this new wave but it certainly has the potential to grow with appropriate use, support and discipline.

In the end, it’s all marketing. The rules remain the same for the new media as well. Meme Marketing is new but it has the potential equal to native advertising as it absorbs the positives from there too.

So Marketers, The world is changing and It’s time you change too ❤

We are Youngun India — A Team of millennials here to rejuvenate how brands interact with the 2019 generation and we do this by Memes

You can Call or Whatsapp us at : +91–8467–9952–64

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