Memes Among Us!
The journey has been wild when it comes to Mobile Games.
We went from Clash of Clans to Pokemon GO to PUBG to Mobile Legends and are now stuck with the new sensation — Among Us.
In our gaming world, we have shifted from being introverts to being “netroverts”!
InnerSloth’s 2018 game Among Us has seen a tremendous upsurge of downloads in the last two months. According to the data issued by Sensor Tower, Among Us has now been downloaded more than 86 million times across the App Store and Google Play.
70% of this happened in just 45 days!
When the game had initially released, it had received a very poor response, with just around 1,000 downloads.
One of the major reasons for such a poor score was the fact that other games like PUBG were enjoying the limelight. Also, we didn’t pay much attention to such games back then because we used to hang out with our friends IRL!
But it’s 2020 now, and a virus has changed our lifestyle completely. The pandemic has locked us inside our homes and with no means of socialising, multiplayer games like this have paved a way for making us feel human again!
Right after the ban of PUBG Mobile, Indian youngsters were looking for something to replace that void.
And guess what — Among Us comes to the rescue!
The most unique thing about the game is…. well, there is nothing unique about it.
Some players are ‘crewmates’ and a couple of players are made ‘imposters.’ The imposters’ job is to kill crewmates and destroy the ship whereas the crewmates’ job is to complete tasks without getting killed and identify the imposters.
Although Among Us can be played with strangers, it is mostly enjoyed within a group of friends. Most people use the Discord server to figure out who the killer might be.
But is it only the streams and boredom that contributed to its popularity?
NO!
It’s Memes that have breathed life into this game. The popularity Among Us has reached could never have been achieved without the help of memes.
Through the help of memes, words like “emergency meeting”, “sus” and “imposter” have now become common language.
In order to fully understand the meaning of these words, one has to play the game! And boy, then you become a part of the family!
Let’s get straight to the memes!
Kanye Is The Next Simpson. Period.
A meme crossover you didn’t see coming!
It was in this very moment he knew that he was……
Arreyyyy bhaiiiiii!!!! Waaiiitttt
My goals are beyond your understanding.
Among Us is just another example (out of millions now!) of how Memes are bridging the gap between a brand and the youth.
Had it not been for the memes, most of us wouldn’t have tried this game out.
This just proves the increasing importance of memes in our life!
Curious to know more about memes?
Curious to know how they make brands reach consumers?
Discover more about meme marketing at Youngun India.
