Memes - The emerging attention space for Brands

Youngun India
3 min readJan 13, 2019

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The media attention is getting fragmented every passing month and brands are on a continuous hunt for new attention spaces on the internet.

In a market full of fake numbers and metrics, Memes turn out to be the next promising attention space for brands as these set of witty images and videos frame a whole new world of the youth’s attention.

Memes have developed to a stage that they form a daily consumption pattern in the lives of people.

We can BET, there won’t be a single instagram profile who has not followed multiple Meme pages But you will find thousands of profiles which don’t follow a single so called Social Media “influencer”.

Meme pages are Love everyone love them.

-Memes are authentic and strike personal chords with its viewers.

-Meme Creation and Amplification can be done within a limited budget.

-You don’t need deep pockets to run a meme campaign.

-People run away from sponsored Ads like its a cockroach.

-People run towards Memes like its nutella.

-Memes are breaking the content clutter and establishing a bond with users.

Memes in advertising is still an untapped market (if we talk about Indian Brands) although it carries a huge potential to generate buzz around any B to C brand.

Don’t believe us ?

Watch how theses brands are creating a connection with the youth through memes:

For more information, check our Pricing Plans to get started.

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Youngun India
Youngun India

Written by Youngun India

A team of millennials bringing Brands closer to the Indian Meme culture.. https://www.youngun.in

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