Mumbai’s Power Out, Memes In!

Youngun India
3 min readOct 19, 2020

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The title might have attracted you to read this article as the power failure in Mumbai is one of the rarest things to happen, just like the ongoing global pandemic.

When Mumbai — the city of dreams, was struggling with power failure on 12th October, the rest of India was seen making fun of Mumbaikars!

People who are habitual of power failure are confident enough.

Since the very beginning of this year, we’ve been constantly under the brunt of 2020’s possibilities of impossible events.

And not surprisingly, people who were suffering from the power outage in Mumbai started blaming 2020 for it!

Meanwhile, the frustrated 2020 which is blamed for every curse happening around:

With such uncertainties, memes — our all-time savior — have made the survival possible imperceptibly.

Memers have been waiting since long for something unexpected (read: meme-worthy) to happen after the elaborate Binod and Rasoda meme fests. And the Mumbai power cut was a promising meme situation!

Let’s first try to feel what the Mumbai people might have gone through due to the unexpected power failure.

Haha! The best representation of Mumbaikars:

Mummmmmyyyyyy light kab aayegi…

People realized their dependence on electricity big time.

In spite of the power cut, some people had inverters at home and hence didn’t face ‘much problems’.

Meanwhile, people from South Mumbai remained unaffected throughout the period. They are like, ‘Power failure hi to hua hai, Inverter to sabke pass hi hota hi hai’.

Mai husn pari, mai jaane jaha….

#SoBo for life.

No no! It does not end here. You just cannot miss how people working from home enjoyed their Sunday-est Monday ever with no batteries and no internet! These employees finally got the chance to show their thumb to employers!

Well, have you started planning for your next power failure?

One piece of advice: Keep your phones charged ’cause memers will not let you get bored by coming up with exciting memes.

If memes can make your survival so joyous and exciting in such a chaotic phase, then it becomes easy to estimate how memes can do miracles in marketing.

Want to discover more about meme marketing?

Get in touch with Youngun India today.

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Youngun India
Youngun India

Written by Youngun India

A team of millennials bringing Brands closer to the Indian Meme culture.. https://www.youngun.in