The Key to Youth Marketing: MEMES!

Marketing is not a recent concept, it is something prevailing ever since people had things to sell.

A major transformation has been seen in marketing — from newspaper advertisement to witty brand wars on Twitter, we’ve come a long way!

It’s understood that any business can be valueless without good marketing.

Fair enough! Let’s first understand what marketing is and how it is evolving with technology.

If we scratch out the meaning from the dictionary, marketing is the activity of showing and advertising a company’s products in the best possible way.

Remember the time when we used to recite Jingles we saw on television? We have come a long way from Jingles such as The Taste of India by Amul, Googly Woogly Woosh by Ponds, Washing powder by Nirma and many more to not watching ads on TV anymore.

But why did we forget those jingles in the first place?

Well, because millennials started low-key hating ads.

Arey! Bhai chahte kya ho? What do millennials expect from Brands today?

Well, let us enlighten you!

Millennials want to communicate in real time while adapting the latest technology. They also expect brands to be transparent and provide authentic content as it helps them to connect.

The relevance of communicating through visuals is increasing rapidly.

But wait, before you dive deep into visual ads, you should know what millennials do NOT want:

FORCED ADVERTISEMENTS.

Yes, that’s right, they’re tired of rolling their eyes everytime they see a brand pushing for conversions through forced, boring advertisements.

Millennials everytime a brand interrupts their meme-scrolling time:

Confused about how to proceed with marketing then?

It’s super simple. Just do what millennials do and make them feel connected!

Yes my friends, effective marketing = meme marketing!

Being one of the most powerful tools to influence people, memes are funny, relatable and most importantly — don’t look forced!

Millennials love memes, and brands love millennials, so basically — brands should start loving memes!

So what are you waiting for?

Hop onto the meme marketing wagon and give your brand a meme-makeover!

Discover more about meme marketing at Youngun India.

--

--

--

A team of millennials bringing Brands closer to the Indian Meme culture.. https://www.youngun.in

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Fellow customer, look at me!

Strategies for Building a Winning Visual Brand Identity

5 TYPES OF LINKEDIN POSTS TO TURBO BOOST YOUR BUSINESS PAGE

Digital life that came true

Headless Commerce Summit 2021 Recapped

Getting the hang of Google AdWords

7 Tips on Brand Building in 2020

Google is Taking Down the Cheap, Lazy Affiliate Websites

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Youngun India

Youngun India

A team of millennials bringing Brands closer to the Indian Meme culture.. https://www.youngun.in

More from Medium

My Top 5 Ads from Super Bowl LVI

Ultimate Guide to Social Media Marketing 2021: A Review

Affiliate Marketing tips and strategies