The Pioneer in Meme Advertising ? | Case Study

We live in a world where a message can spread like wildfire on Social Media in a matter of minutes. From valuable news to illogical trolls, everything is consumed and shared at extremely faster and creative rate than ever before especially through Memes.

Smart marketers are using this to their advantage.

One such example is Cure.fit’s Social Media strategy.

Hint: They have their own company Meme Page.

A Small introduction about curefit before jumping straight to its Meme Advertising Game :

Cure.fit is a health and lifestyle brand that provides all fitness related services. Starting from fitness routines, diets to fitness gear and food supplies. Cure.fit takes care of all the fitness needs.

Much like the unique and fresh flavour of Cure.fit, the brand has adopted a rather fresher mode of Advertising on Social Media that is — A dedicated Meme Page of the brand is running entirely based on Memes ❤.

They are one of the few pioneers to go down the path of advertising that resonates with their target audience and have managed to vanish the Brand-customer communication model opted for years.

They have lowered their tone and are finally connecting with the Youth in their language — MEMES.

So why did Cure.fit choose memes disowned other options?

Let’s discuss the major 2 reasons :

The connect:

Memes take no time to establish a connection with the people, The real reason behind this is the fact that a Meme template circulates on social media and at some point acts as an authentication stamp for the viewers after which they are likely to watch that meme.

The Tagging Catalyst :

Tagging is considered as the most valuable engagement metric on Social Media and the algorithms respect the fact too.

But, How many times have you seen people tagging a commercial post ?

Well that’s not the case with Memes, People share and tag memes all the time.

Don’t Believe us ?

To compare the efficacy of memes over other mediums let’s look at another brand Behrouz Biryani.

Behrouz is a food brand that makes exotic Royal Biryani.

Like Cure.fit, Behrouz Biryani has also used Memes for Advertising. It has used influencers and other content pieces too.

So let’s compare the performance of Memes with Behrouz Biryani’s other content strategy on the basis of interaction on the post.

Posts VS Memes

Influencer VS Memes

Advertisement VS Memes

Clearly, in all the three these cases memes are winning the game.

With its self — refreshing capabilities, we can say that this new wave of micro tales with advertising is set to take the throne of Social Media Marketing for a long time.

It is time that marketers get hold of this new creation of the internet and find help in utilizing this young force we at Youngun India (A Meme Advertising Agency) are dedicated towards molding insights through our Meme power for your campaigns.

Curious to understand how you can use Meme Marketing for your Brand/client ?

Tap on : WhatsApp Saksham and let’s get rolling !

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Call us at +91–8467995264