What makes Memes so Effective and Impactful?
The definition of the word “meme” went very quickly from “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means” to “an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations”.
All because someone someday thought of putting a funny caption on a picture and it has only evolved from there, making our internet-obsessed generation a sucker for them.
And slowly but surely, the ‘meme culture’ has not limited itself to just the Gen Z anymore, the apparent boomers are also pretty up to date with today’s ever changing meme lingo.
Because that’s how we communicate today.
From Willy Wonka and the Air Punching Baby, we’ve come a long way to actually layered memes which require a genuine knowledge of memes and pop culture references.
Hence, if you’ve got friends who understand every meme you spam them with, do not let them go.
But what is it that makes memes so believable, relatable and well not to exaggerate — loveable?
Memes enjoy greater attention spans and encounter lesser eyerolls since they are always text accompanied by a humorous image.
Secondly, memes are seen repeatedly.
If not the same meme, we keep encountering the same meme templates multiple times, at multiple platforms which builds a personal connection with us.
Which brings me to my next point — how memes have made their way from our Instagram DMs to actual company and brand handles.
Even marketing giants have realised that these quirky images with funny captions are the way to a consumer’s head. It is not uncommon to see pop meme references on a company’s social media handle anymore.
It is a very fast paced world today, with trends changing by the hour and new ones coming up every minute.
Well, we have all woke up from a nap one day and gone, “what is this and why is this on my feed” and then Googled about what was going on with the world.
In order to keep up with the latest news, happenings, trends and brand activities, keeping up with the memes is the only way!
Because of their immense power, potential, effectiveness and impact, memes have evidently started to replace advertisements.
(I won’t be shocked if I start seeing a classic reaction meme on billboard ads soon)
According to Goldman Sachs, “Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come” and since they make up most of the demand market and hold the future of the economy, those are the people who need to be targeted.
Regardless, it has been proven time and again, to adapt is to grow.
It is always advisable to change with the times and right now, memes are it.
To know more about how you can leverage memes for your brand’s marketing strategy, reach out to Youngun India.
We serve you the world in the meme-est way possible!